Consumer Attitudes toward SMS Advertising among Jordanian Users
نویسندگان
چکیده
منابع مشابه
Attitudes toward mobile advertising among users versus non-users of the mobile Internet
Department of Business Administration, Facultad de Ciencias Económicas y Empresariales, Universidad de Burgos, Plaza Infanta Elena s/n, 09001 Burgos, Spain Department of Economy and Enterprise, Facultad de Ciencias Empresariales, Universidad de La Rioja, Ed. Quintiliano, c/La Cigüeña 60, 26004 Logroño, Spain Department of Business Administration, Facultad de Ciencias Jurídicas y Sociales, Unive...
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The rapid proliferation of mobile phones and other mobile devices has created a new channel for marketing. The use of Short Messaging Service to access customers through their handheld devices is gaining popularity, making the mobile phone the ultimate medium for one-to-one marketing. The present research investigates consumer attitudes toward mobile advertising and the relationship between att...
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The increasing penetration rate of mobile phone, with specific characteristics of this medium, such as almost everywhere with the audience, has attracted companies' attention to it as an advertising channel. Mobile devices facilitate highly customized marketing communication in terms of person, time location and context so numbers of companies that use this medium for communicating with their c...
متن کاملAn Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising
This article examines factors influencing consumer attitudes towards SMS advertising. The study’s research framework was conceptualized using five predictor variables – informativeness, irritation, privacy, credibility, and incentives – and an outcome variable of consumer attitudes towards SMS advertising. The informativeness, irritation, and privacy was labelled as central route constructs and...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2012
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v4n1p77